The brand for a changing world
More than 15 years after helping to lay the foundations of BNP Paribas' identity, Seenk has set Europe's leading bank in motion. A new playground to address all its communication themes, to live better in digital and to make its positioning resonate once again.
New momentum
From a fixed symbol that carried the idea of movement, a dynamic brand was born. The logo's “curve of flight” becomes a central element of the brand's territory of expression. From this curve, the swallow also takes flight, embodying a second strong symbol. Both adopt a variety of treatments and materials to convey the brand's affinities, such as its commitment to cinema and its historic partnership with Roland Garros.
Iconic.
In motion.
These two animated symbols create a fluid, modern brand experience. They ensure that BNP Paribas is immediately recognizable and has maximum impact, even on formats as small as an Instagram post. In motion, these codes provide a new sounding board for “The bank of a changing world” in the age of screens.
