How can we simply convey the mission of an aerospace giant? For Safran, a French group with 92,000 employees, this meant creating a new, more assertive brand identity rooted in its mission: to make air transport safer, more sustainable, and more accessible.

To reflect this mission of putting aviation at the service of the Earth, we created a unique Marie-Louise inspired by the curves of the “S” in its symbol and the spherical shape of the globe. Around this system gravitate a pattern derived from the code and a more distinctive typography.

These new signifiers also make it possible to unite various entities under a common language. A new territory that offers Safran the opportunity to project a technological ambition into a human narrative, across all its media. It gives the group the means to promote its brand without ever straying from its core mission: connecting the sky to the Earth.