6:50 a.m., Paris-Charles de Gaulle, sunglasses and computer under arm, Seenk, like all the major players in urban planning, takes off for Cannes for the MIPIM Festival. The world's leading real estate and urban trade show commissioned us to create a strong, recognizable brand that was also flexible enough to accommodate the design variations of each edition.

For a few days each year, MIPIM breaks down walls by inviting personalities from all horizons to meet, question their practices and open up to both business and sociological questions about the city of tomorrow.

From the quays of Cannes harbor, to the city's winding lanes, to the outskirts of the Palais des Festivals, via the city's airport, MIPIM's codes extend far beyond the event's walls. Their simplicity allows the brand to be identified wherever it is, from a 4x3 to a flyer. This omnipotent presence also extends to the digital world, with the geometric shapes used on all communication channels, from their website to their social networks.