Despite 400 years of history and innovation, DCNS, our European champion in naval defence and marine energy development, was suffering from a name that lacked clarity. To consolidate its position and accelerate its international development, this flagship of the industry wanted a strong, unifying brand, with a new name to reflect its expertise and global reach.

By refocusing on its fundamentals, Naval Group immediately makes its expertise clear and asserts its status clearly and effectively. By drawing on its past to project itself into the future, the brand highlights its success while affirming its ambition to become a leader in the naval industry. It's an ambition that will unite our teams and attract new talent to keep us on the move.

After the brand platform, the language elements and the global identity, Seenk also signed the group's 360° campaign. An opportunity to reveal to France, Australia and India its vocation to push back the limits and frontiers of the naval industry.