So(wh)at?
After the acquisition of Soat, the Neosoft Group, experts in digital consulting, tasked the agency with defining the best strategy to operate: create a new brand? Let the two co-exist? Integrate one into the other? The agency opted for a single brand strategy under the name Neosoft in order to embody a large-scale group, multi-expert and present throughout the territory.
Higher together
To make this acquisition a collective success, we decided to involve the 1700 employees in the co-writing of the new Neosoft. A long process of workshops and questionnaires that culminated in the creation of a Culture Book, the new Neosoft's bible. Reflecting this process, the new brand is resolutely "employee-centric". It is based on the collective pursuit of excellence, from a tech and human perspective.
Man & Machine
By reorganizing into expertise centers, Neosoft enables its employees to continue excelling in their field. Coupled with a strong CSR policy, this organization aligns with its quest for human and technological performance, which is expressed by the promise "Bet on better". From the identity to the website, we created a premium brand universe tinged with strong human warmth. The logo, typography, and rounded design codes are meant to be elegant but welcoming. The inverted "S", juxtaposed with the "n", forms a symbol that can serve as a monogram to exist on all types of supports.
Connected.
The bluish tones evoke technology. Bright and deep colors contrast with orange hues, recalling the warm atmosphere that prevails within Neosoft. In the image of the branded items that allow maintaining a connection with consultants, even when they are on assignments at clients, we designed the website as a platform where clients can access a range of services, and employees can access a gallery of content and news to never feel too far from their colleagues.
